Hello, I'm Valentin, founder of your future favorite online thrift store, La Bonne Tenue. Since 2018, our mission has been to provide you with the best vintage streetwear pieces through our physical store in Lyon and our website labonnetenue.com . With this article, let's dive together into the fascinating world of online thrift stores, discover the inner workings of this activity and understand why La Bonne Tenue stands out in this field.

What is an online thrift store?

An online thrift store is a digital store dedicated to selling second-hand clothing, often vintage, carefully selected for its unique style and quality. Unlike traditional fashion stores, each piece is often unique, with its own story and charm. Online thrift stores allow fashion lovers to discover and acquire rare pieces without leaving the comfort of their home.

Costs Associated with an Online Vintage Store

Starting and maintaining an online thrift store involves various costs. First, there are the costs of creating and maintaining the website, which must be attractive, easy to navigate and secure for transactions. Then, there are the storage costs to keep the pieces in optimal conditions. La Bonne Tenue also invests in quality packaging to ensure that each item arrives in perfect condition at the customer's door. Added to this are the marketing and advertising costs to attract and retain customers, as well as the costs associated with purchasing new pieces to maintain a varied and attractive inventory.

The Challenges of an Online Thrift Store

Running an online thrift store is not without its challenges. One of the biggest challenges is inventory turnover, especially when each piece is unique. Unlike traditional stores, there is no way to restock a popular item. This requires careful inventory management and constant research for new pieces. Photographing each item, writing detailed and accurate descriptions, and managing returns and exchanges also add to the complexity of the business.

It is therefore a profession that requires a lot of investment of time and money.

Inventory turnover and management of unique garments

Inventory turnover is crucial for an online thrift store. Every piece is unique, which means inventory management must be extremely precise. At La Bonne Tenue, we have developed an efficient system to catalog and track each item, ensuring that customers always see an up-to-date and appealing selection. Managing unique clothing also requires ensuring that each piece is in excellent condition before being listed for sale.

Photography and ad creation

Photography plays a crucial role in selling vintage clothing online. Each piece should be captured from multiple angles to give customers a clear idea of ​​its appearance and condition. Descriptions should be detailed, mentioning any particularities or defects, in order to manage customer expectations and minimize returns. At La Bonne Tenue, we make it a point of honor to create clear and honest listings, illustrated with high-quality photos.

Buying Stock: Where and How to Find the Best Vintage Pieces

Finding the best vintage pieces takes time, patience, and a healthy dose of flair. We source from a variety of channels, including flea markets, garage sales, yard sales, and even online auctions. Each piece is carefully selected for its style, condition, and potential to delight our customers. This constant quest for new finds is one of the most exciting aspects of our job.

The specialty of La Bonne Tenue

La Bonne Tenue stands out for several aspects that make it much more than just an online thrift store. Our passion for vintage, our expertise accumulated since 2018, and our commitment to authenticity and quality are the pillars of our success. We specialize in vintage streetwear and exclusive brands, offering pieces that can't be found anywhere else.

Passion at the heart of our selection

Each piece in our collection is chosen with care and passion. We love finding vintage treasures that tell a story and add a unique touch to every wardrobe. This passion is reflected in the diversity and quality of our selections, making La Bonne Tenue a popular destination for vintage fashion lovers.

Expertise accumulated since 2018

Since our beginnings in 2018, we have acquired solid expertise in the field of vintage. Our knowledge of trends, brands and styles allows us to offer pieces that appeal to our varied clientele. This expertise is a major asset to guarantee the satisfaction of our customers and the quality of our offer.

Authenticity as a key word

Authenticity is at the heart of our approach. Every piece we sell is authentic and bears the imprint of time, which gives it inestimable value. We strive to ensure that each item is verified and certified for its authenticity, thus providing a trusted shopping experience to our customers.

Exclusive brands and rare pieces

La Bonne Tenue is known for its selection of exclusive brands and rare pieces. We make it a point of honor to offer items that cannot be found anywhere else, whether it is iconic streetwear pieces or vintage designer clothing. This exclusivity attracts a clientele looking for originality and quality.

The importance of quality

Quality is paramount in our selection. Each garment is carefully inspected to ensure it meets our high quality standards. We firmly believe that vintage clothing can and should last a long time, and we are committed to offering pieces in excellent condition, ready to be worn and enjoyed.

The Benefits of Shopping at an Online Thrift Store

Shopping at an online thrift store has many benefits. It allows you to discover a wide variety of styles and brands without having to travel. Online thrift stores often offer more attractive prices than traditional stores, and the shopping experience is simplified thanks to detailed descriptions and quality photos.

La Bonne Tenue: More than a store, a community

At La Bonne Tenue, we don’t just sell clothes. We have created a community of vintage enthusiasts who share our values ​​and love for unique pieces. We regularly organize events and private sales to bring our community together and share our passion.

The positive environmental impact of online thrift stores

Online thrift stores play a crucial role in reducing the fashion industry’s carbon footprint. By giving clothes a second life, they help reduce the demand for new production, leading to less waste and fewer resources needed to make new clothes.

How La Bonne Tenue ensures the authenticity of each piece

Authenticity is at the heart of our commitment. We take rigorous measures to verify each piece before listing it for sale. This includes carefully checking labels, stitching, and materials to ensure each item is authentic and in good condition.

La Bonne Tenue: A reference for lovers of vintage streetwear

Our boutique has become a reference for vintage streetwear lovers thanks to our careful selection and our commitment to quality. Whether you are looking for iconic pieces or rare brands, La Bonne Tenue is your destination for unique finds.

Testimonials from our satisfied customers

We are proud of the many testimonials from satisfied customers who appreciate our selection and service. Their loyalty and positive feedback are the best reward for our hard work and dedication.

Tips for buying from an online thrift store

To buy well from an online thrift store, it is important to carefully read the descriptions of the items, check the sizes and look at all the available photos. Do not hesitate to ask the seller questions if you have any doubts. At La Bonne Tenue, we are always available to answer your questions and help you make the best choice.

Why Choose La Bonne Tenue for Your Vintage Streetwear Needs

Choosing La Bonne Tenue means opting for quality, authenticity and exclusivity. Our passion for vintage and our expertise guarantee you a unique and satisfying shopping experience. With us, every purchase is a discovery and every piece has a story to tell.

The evolution of vintage and streetwear trends

Vintage and streetwear trends are constantly evolving, and at La Bonne Tenue, we strive to stay on top of these changes. We closely follow trends to bring you pieces that are not only timeless but also in line with the latest fashions.

Conclusion

La Bonne Tenue is more than just an online thrift store. It’s a community of vintage enthusiasts, a commitment to authenticity and quality, and a go-to destination for vintage streetwear lovers. Whether you’re looking for rare pieces or simply curious about the world of vintage, La Bonne Tenue is here to guide and inspire you.

FAQ

What are the advantages of buying from an online thrift store?

Online thrift stores offer a wide variety of unique clothing, often at more affordable prices than traditional stores. They also make shopping from the comfort of your own home.

How does La Bonne Tenue guarantee the authenticity of the pieces?

We carefully check each piece before listing it, examining labels, stitching and materials to ensure authenticity.

What are the challenges of an online thrift store?

Challenges include managing unique inventory, photographing items, creating listings and constantly searching for new quality pieces.

Why choose La Bonne Tenue for your vintage purchases?

La Bonne Tenue stands out for its passion, expertise, and commitment to authenticity and quality. We offer a selection of exclusive and rare pieces in vintage streetwear.

How to buy well from an online thrift store?

It is important to read the descriptions carefully, check the sizes and look at all the photos. Do not hesitate to ask the seller questions if necessary.

What is the environmental impact of online thrift stores?

Online thrift stores help reduce the fashion industry's carbon footprint by giving clothes a second life and reducing the demand for the production of new items.

Where is the store in Lyon?

At 7 rue François Dauphin 69002, right next to Place Belelcour ( click here to get there )